You’re Serving On A Marketing Team For An Online Client, And You’ve Been Asked To Create A List Of Key Performance Indicators (KPIs) To Help Improve The Effectiveness Of A Current Online Ad Campaign. What Are Two Guiding Principles That Will Help You Create These KPIs? (Choose Two.)

  • (A) KPIs are available once an ad campaign is complete.
  • (B) KPIs are media-channel specific.
  • (C) KPIs are quantifiable over a period of time.
  • (D) KPIs should be chosen from one metric for a campaign.
  • (E) A KPI is a measurement of success.

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