Your Company Produces Candy Bars. You Need A Method For Determining The Amount Of Sales Driven By Each Media Channel In Your Advertising Campaign. You Want A Method That Considers All Possible Factors In Those Sales, Such As Marketing, Branding Consideration, The Economy, Competitor Actions, And Even The Weather. Which Analysis Technique Should You Use?

  • (A) Machine learning
  • (B) Cross-channel
  • (C) Media mixed model
  • (D) Attribution

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