Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?

  • (A) Multiple media channels aggregate all your data into a single view.
  • (B) Multiple media channels use ads in identical ways.
  • (C) Multiple media channels consolidate campaign data for actionable insights.
  • (D) Multiple media channels may use different tools to measure brand lift.

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