When looking to create video content for your marketing strategy, what three best practices should you look to include? (A) Short, technical, include a call to action (B) Relevant, short, entertaining (C) Short, entertaining, include a call to action (D) Short, relevant, include a call to action Other Google Digital Garage Certification Question Answers How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? Fill the Blank: In The World Of Display Advertising, Remarketing Is A Way To _______. When looking to expand your business internationally on social media, what should you do first? Fill in the blank: When considering expanding a business internationally, the best place to start is to _______? Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ______ and any possible _______ implications. 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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? What are the benefits of using social media when looking to advertise your business locally? There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? When looking to advertise your business to mobile users, social media advertising can be really effective because… Which of the following would be described as a good business goal to set for your social media campaigns? Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? 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Which of the following is a core benefit that content marketing can bring to a business’s online presence? What type of tool can be used to monitor and evaluate your social media audience’s actions on your website? Why is social media a great tool for your business to build trust and engagement with your audience? “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of? When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? When building a website for a business, what type of design should it have in order to be “mobile friendly”? When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? Why is it important to reach customers on their mobiles when advertising locally? 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What’s the biggest challenge for most businesses when going online?