When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

  • (A) % of people that made a purchase after receiving the email
  • (B) % of people that opened the email out of the total recipients
  • (C) % of people who clicked on a link in the email out of the total recipients
  • (D) % of people who were sent the email against the total number of conversions made

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