What step should be taken to determine which creatives had the lowest eCPM over the last month?

  • (A) Generate an Audience Composition report grouped by audience with the CPM metric selected
  • (B) Go into the creative section for the advertiser and compare the inline metrics for eCPM
  • (C) Generate a Standard report grouped by creative with the eCPM metric selected
  • (D) Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

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