What does an “execution channel” represent in the Planning process?

  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  • The act of sending an RFP to begin the negotiation process with the publisher
  • An area to enter the user’s objectives, budget, and start and end dates
  • Positively target all product viewers AND negatively target all product purchasers
  • Positively target all product viewers AND collect purchase IDs using u-variables
  • Positively target all product purchasers AND negatively target all product viewers
  • Negatively target all product purchasers AND collect purchase IDs using u-variables

Google Campaign Manager Certification Answers

Leave a Comment