What can be done to make sure Active View metrics are available for a YouTube campaign?

  1. Active View tags need to be added into DBM if a client is buying programmatically
  2. Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required
  3. There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords
  4. Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports

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