Exam Name: Search Ads 360 Certification Exam
Search ads 360 is a platform through which marketers manage their search marketing campaigns. This platform deals with the management aspect of the marketing campaigns of many companies in order to expand their reach and audience. To become an expert in this field, search ad certification is necessary. This certification makes sure that individuals are exposed to various kinds of mediums to get the best experience and skill on hand.
Why is this exam important to take?
To obtain search ads 360 certification an exam has to be given. This exam covers a diverse range of topics regarding managing and arranging search campaigns for businesses and marketers. The search campaigns are set up not only on one search engine but across multiple search engines to target the larger group of audience. The exam also discusses how important it is to learn about assigning goals to target audiences which measure the impact of the search campaign while improving and maximising the quality of performance at the end of the company’s representative. Another interesting aspect that this exam covers is understanding which approach should be adapted while spending the budget to get the best results, in short, opting for good bid strategies, which could in return help the company bid for at any auction regarding the advertisement.by managing the company’s reputation and campaign through search ad 360, the bidding turn as automated and improves the reach of the word. While teaching individuals regarding all the basics and bigger picture, the exam also covers how to deal with the troubleshooting issues and handle them professionally.
How can you take Benefit from this Exam?
In the world of digital marketing, having access to search ad 360 ensures that your company has reduced issues while flexibly handling the company’s online exposure in return of increased ROI. Search ad 360 not only benefits the company but it is a two-way benefit cycle, as it also helps buyers in managing their choices as it enables them to opt for options such as a cross channel buying and their acknowledgement. Search ad 360 is a great tracking system for the b buyers and also the marketers.
What do you need to know before taking this Exam?
To practice for this exam individuals usually review the answers to previous exams in order to understand the concept in depth. The answers have authentic content which is provided by professionals. The exam itself contains 70 questions in total and the minimum required score to get the certification is 80%. Once the exam is passed, and the certificate is earned, an email is received through google with an official copy of the certificate. Mostly, people save it and add it to their resumes and linked in profiles to help boost their professional profiles/ portfolios. The duration of validity of the search ad certificate is always one whole year.
Individuals who successfully achieve the search ad 360 certification have a great scope in the paid search industry. out of many positions available for the individuals after attaining this certification, some of them are search director, search manager, search supervisor and search analyst as well.