How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

  • (A) Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
  • (B) The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
  • (C) The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
  • (D) The publisher needs to agree on the targeting and categories for an open auction deal

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