How can a profit margin be applied to the revenue metric? (A) Add a column and manually calculate revenue (B) Add a percent markup in the billing profile (C) Assign the pixel to a line item’s conversion tracking (D) Assign a media cost markup to the partner revenue model Other Display and Video 360 Certification Question Answers Which ad format supports pre-bid verification with Integral Ad Science? What step would an advertiser take to target a list of email addresses? What is one way to control ad frequencies across multiple insertion orders? Which two views show the revenue and conversion metrics for line items? (select two) Where can a preferred deal be assigned? What are two ways to make bulk changes within Display & Video 360 campaigns? To duplicate a line item, what steps must be taken? Which campaign setting impacts how the associated insertion orders deliver? How can a group of URLs be excluded across advertisers? What is required for creative approval? What environment supports proximity targeting? What percentage of the daily budget is applied when using “Ahead” pacing? To send data from Campaign Manager to Display & Video 360, what initial step should be taken? What is the difference between Programmatic Guaranteed deals and preferred deals? To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager? What ad format cannot run with Even pacing set on the insertion order? Which two insertion order and line item settings are required? (select two) How would you add third-party verification to a creative when Campaign Manager is your ad server? How are creatives assigned to a line item? What is the result of using a VPAID tag instead of a VAST tag when running video ads? What step should be taken to track and secure a programmatic deal with a publisher? Where are video ads hosted for a TrueView campaign? What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? How can an advertiser be granted access to TrueView inventory? What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete? How does the setup for a Programmatic Guaranteed deal differ from a preferred deal? Which exchanges have their own creative audit process? What are two Google Audiences? (select two) Which environments and inventory sources cannot run within a single line item? Which two pacing scenarios represent spend-behavior that’s working as intended? (select two) When creating new video line items, what are two execution methods that save time? (select two) Where can an advertiser set their campaign goal? What timezone is applied to inline charts and metrics data? What are two ways to troubleshoot a non-spending line item? (select two) How is the daily budget calculated for an insertion order with Flight Even pacing? Which ad formats cannot be assigned to a single line item? (select two) Which three settings could prevent deals from meeting their ad-serving goals? (select three) What are two ways to check why a private deal is not running? (select two) When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided? How can a campaign be activated after creating it? What step should be taken to determine which creatives had the lowest eCPM over the last month? What steps should be taken at the Advertiser level to run TrueView? How can a line item’s potential reach be increased from 1K to 1M targeted impressions? What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360? What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings? To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two) How are line items affected when a user edits the default targeting for insertion orders? At what levels can pacing be set? What step should be taken to view performance data for targeted audience segments? Which two objectives can be selected as a campaign goal? (select two) What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source? What format cannot share a frequency cap with other media formats? When is a “view” counted for TrueView campaigns? What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What is the correct Display & Video 360 account hierarchy? How can a site be blacklisted from an advertiser’s media buys? What feature allows users to adjust fixed bids for different geographies or device types? What insertion order settings must be set before a campaign can go live? What report shows the number of unique users for a specific website? What does an audit status of “Pending, servable” mean? What report can help verify if pixels load correctly on a webpage? How can a creative be submitted for audit after it’s been rejected and fixed? What line items are impacted by insertion order default targeting? What step would be taken to verify that conversion pixels are implemented and load correctly? How can a profit margin be applied to the revenue metric? When users make changes to a line item or insertion order, where are those changes displayed? What report can identify when a campaign overspent the budget? For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request? What data cannot be evaluated with a Standard or General performance report? Which two settings can be edited in Campaign Settings? (select two) When creating a new TrueView campaign, how long should be allocated for creative review? What hierarchy levels are required to permission and link a YouTube channel to run TrueView? What inventory sources allow for exclusive publisher partnerships? To activate the creative approvals process for a new creative, what step must be taken?