Gail Is A Marketing Manager Who Received A Series Of Ads From Her Creative Team. She Wants To Improve Her Ad Content By Using A/B Testing. Which Type Of Ads Will Gail Compare?

  • (A) Ads used in identical ways, on the same channels, and directed at the same audience.
  • (B) Ads with exposed groups, on the same message, and directed at the same audience.
  • (C) Ads with unexposed groups, on the same budget, and directed at the same audience.
  • (D) Ads used in brand lift, on the same channel, and directed at the same audience.

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