Cliff Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Compare Data Between Those Ads Using A/B Testing. Which Type Of Ads Will Cliff Compare?

  • (A) Ads used in identical ways, on the same budget, and with exposed groups.
  • (B) Ads used in identical ways, on the same channels, and directed at the same audience.
  • (C) Ads used in identical ways, on the same budget, and used in brand lift.
  • (D) Ads used in identical ways, on the same channels, and with unexposed groups

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