Data-driven attribution models help you get a more accurate picture of your conversion by analyzing interactions in your campaigns and creating a model for distributing conversion credit based on where an interaction occurs in a conversion path. Data-driven attribution models help you to monitor the performance of keywords and product groups. These models adjust bids … Read more
Add an attribution model Create a Floodlight activity column Enable support for Google Analytics Create a Floodlight activity group
Search Ads 360. Google Marketing Platform. Google 360. Display & Video 360.
Search Ads 360 Google Ads Google 360 Google Marketing Platform
The capability of running promotions on one engine at a time. Reduced cost. Centralized and collaborative campaign management. Exclusive access to Google search advertising.
IP addresses Email addresses Promo codes Customer’s full name
Ad copy. Search terms data. Budget pacing metrics. Key performance indicator.
Default, Custom, and Data-driven trategic, Custom and Optimized. Default, Predetermined, and Collaborative Data-driven, Strategic, and Custom
Data Studio leverages the collaborative power of Google Drive and makes it easy to understand and share reports with those who need them to make better data-driven decisions. The visualization power of Data Studio can be used to create beautiful reports which tell impactful stories, including multiple variations of charts as well as bespoke designs … Read more
Select the engine accounts tab and examine search engines used by mobile users. Tag the site with a device specific Floodlight tag. Segment data by device type. Change the date range to focus on dates that tablet users would be most active.